Digital transformation for small business
A modern website you own forever. Found on Google. Every customer captured, even the calls you would have missed. The busywork handled by tools that actually fit the new age. We start by building your website for $0, then we transform the whole business, and we stay on the hook for the results. No contracts. Cancel anytime. You own everything.
Built by a mother-and-son team who have grown businesses from a single truck to the Inc. 5000. We treat yours like our own.
What we do
A fast, professional website, live in about a week, that you own 100% forever. It is the front door to everything else: instrumented from day one so every visit and every call is tracked. Most companies charge $5,000 for this. We do not charge you a cent.
Found on Google. Reviews on autopilot. An AI front desk that answers every call and books the job 24/7. Follow-up and busywork automated. The tools big companies use, sized and priced for a small business, all published and pick-and-choose.
One email cancels everything. Your website, domain, content, reviews, and data go with you: 100% yours, forever. We keep you by making the business work and proving it with numbers, never with a contract that traps you.
How it works
A fast, professional website, live in about a week, that you own outright. Tracking is wired in from day one, so from here on everything is measured, not guessed.
Local SEO, Google Business Profile, and a review engine that turns happy customers into more customers. You show up where people are already searching for what you do.
Call tracking plus an AI front desk that answers 24/7, books the job, and texts back the calls you miss. You stop losing customers you already paid to reach.
Follow-ups, CRM, scheduling, and the admin that eats your day, running on autopilot. Then we stay accountable to the numbers in your dashboard, every month.
Plans: published, like it should be
Nobody in this business publishes prices. We think that tells you everything. Start free, add what you need, and cancel any day. No setup fees, no contracts, no surprises.
$0yours forever
Modern site, live in ~1 week, built and tracked. You own 100%.
$59/month
Hosting, security, backups, uptime, monthly edits & report.
$179/month
Everything in Starter + Google profile, local SEO, reviews on autopilot.
$399/month
Everything in Growth + active SEO, content, conversion work, strategy call.
AI front desk from $299/mo (answers & books 24/7). Pay-per-customer leads from $70 per real new customer, cancel anytime, junk calls never billed. Ads management 15% of spend. One-time builds (automation from $750, CRM & operations setups from $2,500) that you own outright. Every price is published and nothing locks you in.
Do the math yourself
Drag the sliders. The math runs on your own numbers, so we don't have to promise you anything. This is the pay-per-customer option, priced by what a new customer is worth to you.
Booked fewer jobs than this? You paid less. That's how flat per-customer pricing works: our incentive is literally your revenue.
Grab your free 5-minute roast, recorded personally by our founder, not an intern and not a robot. He walks your website on camera, shows exactly where it's leaking money and the single highest-value fix, and sends it to your inbox within 24 hours.
Five quick questions. Your Market Roast appears instantly; the video roast lands in your inbox within 24 hours. Yours to keep either way.
Why we do it this way
The big "website + marketing subscription" companies retain clients with 24-month auto-renewals, cancellation windows, and websites you never own. Their retention model is hostage-taking. Ours is results. Compare:
| Five Gallon | Typical subscription mill | |
|---|---|---|
| Upfront cost | $0, website & setup free | $500-$3,000 setup fee |
| What you pay for | Results you can see, at published prices | A monthly retainer, results or not |
| Contract | None. Month to month, forever | 12-24 months, auto-renewing |
| Cancelling | One email, effective immediately | Notice windows, certified mail, "retention" calls |
| Your website when you leave | Yours. Code, content, domain & data, 100% | Deleted. It was never yours |
| Reporting | Every call tracked & recorded, live dashboard | A vague monthly PDF |
"You own everything we build for you, from day one and forever: the website, the content, the domain, the data. If we ever stop earning your business, you walk away whole."
The Five Gallon Ownership Pledge, in every agreement we sign
Built in public
Five Gallon is new, and we're not going to pretend otherwise with stock photos and made-up logos. Instead, every client we take on is instrumented from day one, with every call tracked and every dollar attributed, and we publish the numbers as we go. Real businesses, real results. Watch us earn the case studies.
Join the Founding 10 →Our first ten clients get founder-level attention, locked-in founding pricing for life, and a featured spot in the public journal. In exchange, we get to publish your numbers. Fair trade.
Open now. We publish the count in the journal as it fills.
Questions
We digitally transform small businesses. In plain terms: we build you a modern website you own, get you found on Google, make sure every customer who reaches out actually gets captured (call tracking plus an AI front desk that answers 24/7), and put modern tools like automation and CRM to work, then we stay accountable to the numbers. The free website is the front door; the transformation is the whole house.
No. Home services (HVAC, plumbing, electrical, roofing) is where we started because the pain is obvious there, but the same playbook modernizes any small business: clinics, salons, law firms, trades, and shops. If you run a small business stuck on old tools and a weak online presence, we can help.
There is no catch. The free website is how we earn the right to help with everything else. It is genuinely good, it is yours 100% forever, and if we never sell you another thing we are fine. Most owners choose to grow with us once they watch it working.
The website is free. After that everything is published: care plans start at $59/mo, the AI front desk is from $299/mo, and pay-per-customer leads start at $70 per real new customer. One-time builds like automation, CRM, and operations setups are fixed price too. No contracts, cancel any day.
An AI receptionist that answers every call and text 24/7, books the job, and texts back any call you miss. You are already paying to make the phone ring; this makes sure you stop losing the calls you cannot get to, whether you are on a job, after hours, or slammed in your busy season.
Yes: code, content, domain, images, reviews, and data, from day one. It is written into every agreement. Cancelling takes one email and we hand over credentials within five business days. We built the company this way because the subscription mills do the opposite.
Your modern site is live in about a week. Getting found and capturing more customers compounds over the first 30 to 60 days. You see the numbers the whole way in your dashboard, not a vague monthly PDF.
Zero risk. Literally.
Five questions, about a minute. Your market snapshot is generated on the spot, and our founder records your personal 5-minute website roast and sends it to your inbox within 24 hours. No sales call gauntlet.